The prominent photo-sharing application, Instagram, provides its 50 million customers the chance to come to be armature digital photographers with a special image modifying feature set that has actually exploded in popularity over the in 2014. Nonetheless, Instagram has not only supplied a creative brand-new medium for wannabe photographers, but for brands as well. Numerous brand names have actually taken advantage of the chance to provide customers a creative, behind-the-scenes look at what their products and services have to use.

Today, some brands are utilizing Instagram to offer consumers behind the curtain looks at sporting events or style shows. Some brand names have actually also gotten extremely significant Instagram customers for marketing objectives. Here are a few brand names that are effectively making use of Instagram for advertising, branding as well as advertising and marketing functions:

Red Bull: From the typical social networks websites like Twitter and facebook, to the brand-new and undiscovered social applications like the prominent video clip sharing application, Viddy, Red Bull is absolutely a sector leader when it concerns online marketing – and also their Instagram existence is no exception. Red Bull blog posts a “daily outstanding” socialshaft photo, and also preserves the practice of “Traveling Friday” to maintain fans and also fans engaged. However, Red Bull doesn’t quit with simply posting engaging material, the brand has additionally been understood to “Like” other users pictures too.

Puma: As opposed to simply commemorating shoes, Puma’s Instagram was established to highlight all the great areas that shoes take you. Puma has actually been understood to send prominent Instagram customers to huge occasions around the world and also take images. Puma even sent out some really lucky as well as significant Instagram individuals to Abu Dhabi so they can Instagram the Volvo Sea Race. Given that Puma does not have the following of a few other brand names (like Red Bull), this approach of utilizing prominent customers to photo events was a good way of ensuring even more individuals saw the images.

Tiffany’s: Tiffany’s adopted Instagram as part of its campaign regarding real love. They employed a well-known style blogging couple to take snapshots of love stories in Paris and New York and also them on Instagram. Tiffany’s also provided pairs the possibility to send their very own photos utilizing the Tiffany’s downloadable Instagram filter. Beyond simply including Instagram into their real love project, Tiffany’s additionally utilized the photo-sharing app to offer followers an inside look at exactly how fashion jewelry is made.

Though Instagram is still a fairly brand-new tool for internet marketing, many brands are realizing the power of and also advantages of making use of the photo-sharing app for marketing functions. Though it might require a large amount of creative thinking and believed to function Instagram into a company’s social media sites technique, those that have actually done so have seen outstanding results as well as been considerably accepted by users on the system.